One of the things I like about festivals is researching all the bands I want to see when I get there. It’s a great way to discover new music. Before I went to Longitude I went through the bands and ended up discovering Purity Ring, a Canadian electropop two-piece who’ve been around for about five years. They’ve released two albums, Shrines in 2012 and Another Eternity in February of this year.
The second album is leaning more towards pop rather than electro, and while it has nice tunes I kinda prefer the first album. I’ve linked to two songs from it below: ‘Lofticries’ which has a Sneaker Pimps-esque vibe, and ‘Obedear’.