When Daphne Guinness, fashion doyenne and artist, becomes your first customer it doesn’t just mean you’ve sold a piece but it’s also a stamp of approval from one of fashion’s most creative and well respected characters. Hogan McLaughlin, 22 year old artist, fashion designer and former ballet dancer, was commissioned by Guinness to design some items for her and as a result has come to public attention for his beautiful work. Guinness said, “Within the first 15 minutes, I knew he had a gift. He is a voice that has to be heard. His drawings and illustrations are extraordinary in their execution and detail and through those drawings, they needed to be brought to life. He has the innate artistic gift that is like finding a rare flower blossoming in the wasteland. I believe in him and what he is doing.”
Hogan’s pieces are certainly along the lines of Daphne’s preferred aesthetic; dramatic, elegant, structured. To me it could almost be described as cross between a 19th Century dandy and a futuristic aristocrat. I love his work. His use of materials is stunning – I’d love to examine the pieces in person to see the weight of each garment and to see how they move. The cut of each piece has incredible attention to detail and is beautifully finished. To my mind Hogan is a master in the making and I look forward to seeing his direction in future years.
Alex Donald's Multiverse 
Wonderful article! I love Hogan’s work too, so creative and unusual, so beautifully made.