Even though he’s an awful eejit…

…I do really like this song, currently gaining ear worm status as the backing track to the new Forza Motorsport 4 ad. The break in it is pretty phenomenal and even though Kanye does a very good impression of an arrogant twit, the boy knows how to write a good hiphop tune (see also Jesus Walks and Gold Digger). Here’s the teaser clip complete with baffling artwork and Kanye staring into the camera like some kind of demented hypnotist. Excellent.

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