Branding from beyond the grave

Ever felt like walking a mile in Ernest Hemingway’s shoes? Well now you can. How I wish I were joking! The Guardian reported that Thomas Raymond & Co, a American shoemaker, are bringing out a range of Hemingway branded shoes. My question is why? Hemingway branded typewriters or shot glasses or luxury pens might make some sense. But shoes? Anyway if you feel like checking it out you can find them for sale here. Word of warning; they ain’t pretty.

Hemingway wearing a rather fetching pair of boots. Pic from pbs.org
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