Elin Kling for H & M

The fashion world is embracing the blogosphere wholeheartedly these days and bloggers are to be seen front row at shows, being flown all over the world for fashion shoots and editorials, and being asked by major brands to collaborate on product lines. The latest collaboration comes via Elin Kling, the Scandinavian uberblogger. Kling has been blogging since 2007 and her entries consist mainly of outfit posts with some style and editorial news too. She has announced on her website that she has designed a collection for H & M which premieres in Swedish stores on 3rd February. I have no idea whether it will be hitting our shores but I truly hope so as I have fallen in love with the suit pictured below.


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