Dublin Festival of Fashion – October 1st-3rd 2010.

With Dublin Fashion Week currently on ice due to difficulty in attracting sponsors in recession bound Ireland, Dublin Festival of Fashion is a nice addition to the fashion calendar. The Festival, running from Friday October 1st to Sunday October 3rd, is aimed at shoppers and will feature reduced parking rates, discounts in participating stores, late night opening, style masterclasses, and tie-ins with bars and restaurants. The face of the Festival is Xpose’s Karen Koster.

Dublin retailers have suffered a major decrease in footfall in recent years due to several factors; the aforementioned recession, the surge in popularity of online shopping, and the convenience of major shopping centres such as Dundrum which have parking, shopping, cinemas and eateries all under the one roof. It’s great to see city centre retailers being proactive and trying to attract customers back into town. The festival is being organised by Dublin City Business Improvement District (BID).