Lapo Elkann is the New York born Italian heir to the automobile maker Fiat.  Lapo was a marketing associate for Fiat and Maserati and in 2003 became Fiat’s Director of Marketing, overseeing the successful reinvention of the Fiat Punto and 500.  Elkann launched the Italia Independent lifestyle brand in 2007, featuring products conceived, developed, and produced in Italy.  

Lapo is famous in the fashion world for his sense of style.  I love that he can look perfectly turned out, wearing a bespoke suit, and yet not look too stiff or formal.  His favorite shirt makers are Italia Independent, vintage Charvet, and Turnbull & Asser, and his shoe designer of choice is Marini in Rome for custom-made brogues; a man with high sartorial standards! His ability to use colours in unusual combinations is rare for a man not directly involved in fashion and he is certainly one of the 21st century’s notable dandies

(The Sartorialist)